Tag Archives: writing tip

So you Want to be a Social Media Expert?

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I wrote this post for the blog at Helps2, the social media company that I work for. You can view the original post here.

Social media manager. Content creator. Platform consultant. Growth hacker. Yes, this is a thing now.

Ten years ago, social media as we know it today didn’t exist at all. So is there such a thing as an “expert” in a field that is not only brand new, but is changing on a daily basis? And if you’re not Mark Zuckerberg or a Google employee, can you actually become one of these people?

Yes, you can. While I may not be considered an “expert,” as compared to the real pros, I have learned a thing or two about the social media world and how to stand above the crowd. I’m still learning, growing, practicing, and adjusting, but I will share a few tips that can help you move out of the “newbie” realm and on towards “expert.”

It’s okay to try all the platforms till you find your niche. If you’re just starting out with social media, especially if you’re wanting to use it to represent and promote your career, business, organization, or other pursuit, just experiment. There are the big social media platforms – Facebook, Twitter, Pinterest, Tumblr, etc – but there are dozens (no – probably hundreds) of others, too. Some platforms suit a specific niche or industry – like Flickr for photography, for example. Don’t be shy about trying a lot of social media sites for a little while so that you can narrow down your list of favorites where you want to focus your efforts. This not only lets you find the sites that you enjoy and where you can reach your audience, but it gives you experience with many different platforms. Knowledge and experience are part of becoming an expert.

Interaction is key. Social media is all about being social. If you don’t interact with your fans/followers/clients, they will be less inclined to follow you or to seek you out when they need your product, service, or advice. The ways of connecting with other users differs from platform to platform, but again, this is where experimentation can help you. Making the effort to learn how to communicate effectively on social media – whether it’s comment strings on Facebook or retweets on Twitter – helps you to stand out.

Study the pros. The old adage is true – find someone who has what you want in life, and learn what they did to achieve it. Most social media professionals share much of their knowledge freely through blogs, podcasts, and the like. Read articles about social media tips. Find people who you respect who are doing it right (whether they are social media professionals, or just using social media effectively). Interact with them, ask questions, read blogs. Also know that no matter how much you might learn about social media, because of its very nature, there’s always something new to learn. You don’t have to keep up with every single trend, but develop a passion for constant study.

Be consistent! Consistency is the glue that holds this all together, and in my opinion is one of the main ingredients in the making of an “expert.” No one wants an “on again, off again” professional in any field. Be consistent with your learning – social media changes every day, both from a technological side and in the way people are using it. Be consistent with your own social media, whether you have just a personal Facebook page or you’re managing a website and a presence on five other platforms. Be consistent with your updates and with your interactions. If you want to be on the road to “expert” status, then people need to see that you have both the knowledge and the discipline to keep going over the long haul.

So there you have it. These tips are things that I myself have done (and continue to do. Consistency, remember?) Whether I’m truly an expert or not isn’t important, really. I’m learning, applying what I learn, enjoying what I do, and becoming more effective every day. And you can do it, too!

The Case for Predictability in Fantasy Plots

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New, different, unexpected – these are the things we all want in a story, right? After all, if the story is too predictable, too much like all the others we’ve read, then why bother with it? While this is very true – both readers and writers are always looking for the unique element – I believe there is room for some degree of predictability.

First off, there is the conventions of the genre. This can be very broad, but I believe it’s the most important form of predictability. Readers pick up certain genres because they enjoy the conventions of that type of story. A reader of classic sword and sorcery will not be pleased to find space ships and vampires half way through the novel. Pick your genre/sub-genre, learn your genre, and gain an understanding of what some of the most common or popular elements are. The fantasy/paranormal sub-genre of vampire romance involves – you guessed it – vampires and romance. If your story is lacking these key elements, then it’s not a vampire romance.

Another “predictable” element in most fantasy genres is the hero (or heroine). The hero is usually the main character, although there can be main characters who would not be classified as the hero. I won’t go into great detail about archetypal hero elements and classic storytelling techniques, and it’s certainly not a requirement to follow an archetypal path. But I would argue that most readers of fantasy genres (even dark fantasy) expect to see a heroic character or at least a heroic element in stories. The uplifting, the overcoming of all odds, the growth of the main character – all of these should be found to one degree or another in most any kind of story, but especially anything in the fantasy realm.

Another important element is good versus evil. This is more than a protagonist versus an antagonist. A “force of good” versus a “force of evil” – whether embodied by individuals, creatures, societies, or something else – is expected in most fantasy genres. Most readers of fantasy expect at least a few battles, and an idea of a good guy versus a bad guy. Conflict drives plot and character development in any story, and all of the fantasy genres provide rich fodder for conflict on every scale.

These are very loose guidelines, as they should be. Every genre – especially fantasy – should be open to the author’s creativity. But just remember that with all the unexpected elements, don’t neglect the expected.

The Nitty-Gritty of Writing: The Basics of Dialogue

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There are many aspects of writing good dialogue, and I’m probably not qualified to write about most of them, as I’m still working on mastering the dialogue art myself. So that is why I’ve titled this post as “the basics.” If you are just getting started with writing your first work of fiction, or you struggle in other ways with conversations between characters, hopefully these points can help guide you in the right direction.

Proper use of quotations. In reading manuscripts (either critiquing for friends, or back in my writing classes in college), I learned that a lot of people don’t understand how to use quotation marks at all. (I recently wrote a punctuation post, and I briefly cover quotation marks.) As a general rule, all spoken dialogue should begin and end with double quotes. Other punctuation, like commas and periods, go inside the end quotes. If a character’s spoken sentence is split up with a dialogue tag, the tag and other descriptions do not go inside the quotes. Example: “I don’t know,” she said, shaking her head. “Maybe we could do it tomorrow?”

Dialogue tags. Many writers (myself included) like those fancy words like sneered, cried, shouted, whispered, etc. Or, worse yet, the offensive adverb: he said loudly, happily, sadly, sternly, sleepily, etc. I may be going against the advice given by professional writers and editors, but I believe that the occasional fancy word or adverb with your dialogue is not a mortal sin. Just keep it to a minimum, and make your selections wisely. Dialogue tags can be filled out with showing action instead of telling, like in my example above. …she said, shaking her head instead of she said glumly paints a fuller picture of what’s happening in the scene. Don’t be afraid of the simple word said.

Read aloud. I don’t do this one as often as I should, but when I do, I usually find a phrase or exchange of dialogue that just doesn’t flow. Reading your dialogue aloud is a great way to quickly find out if what you’ve written sounds real. Would you hear an exchange like that out on the street? Does anyone actually talk like that? Yes, you want to keep the voice of your character – the alien might have awkward English, the mathematics professor uses big words that no one else understands, the fairy speaks telepathically, whatever. But reading aloud can help you even in cases like that to really hear your characters speaking, and thus help you make each character’s voice realistic and unique.

There are other points I could add to this, but three is enough to get you started if you’re struggling with writing dialogue. What are some other tips or tricks that you’ve used to improve your dialogue?

How to Begin a Story

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I’ve written a couple of posts about beginning a story, but I thought I’d come at this subject from a slightly different angle. Lately I’ve had a few people congratulate me on being a writer, while in the same breath proclaiming that they would love to write a book but wouldn’t know where to begin. This is not so much an “anyone can be a writer” post as it is some (hopefully helpful) tips on how to actually get started.

Start writing something. This is the simplest step, but often the hardest. Just put a few sentences on the page. If the story begins slowly, awkwardly, or just plain wrong, you can always fix it later. Even the best first draft needs revising, editing, and probably rewriting – don’t stress about producing a publishing-worthy book before you’ve ever written a line.

Introduce the main character. This doesn’t have to be done in the first line or even first paragraph, but very early in the story (like in the first scene or chapter) the main character should either make an appearance or be referenced strongly in some way. After all, even plot-driven stories are still about characters. If you wind up writing twenty pages of boring day-in-the-life stuff about your character that you cut from the rewrites, that’s okay – it’s a great exercise in getting to know your character and their world, and it gets your creativity flowing.

Save the polished first line for the rewrite phase. As I’ve already emphasized, it’s okay to write mediocre and uninspired prose while you’re first getting going – it’s the action of writing that helps you improve your actual writing. While we all want that magic hook or that memorable first line that people will be quoting for decades to come, it’s probably not going to be the actual first thing that you write down.

Begin later in the story than you think is appropriate. This is one that I’m slowly learning myself. If you’re a plotter or outliner (like me), or you tend to be overly wordy in your first drafts (like me), chances are you’ll start your story way too early on in the plot. Like I said before, it’s okay to write pages and pages of boring drivel about your character’s daily habits, elaborate back story, and deep thoughts – but most of that should get cut (and/or mixed in throughout the story) in revision mode. I once began an epic fantasy story, and wrote probably at least 20,000 words of it before I realized that I hadn’t yet arrived at the start of the main plot. So I saved that novella-length prologue for the first half of an entirely different book, wrote a new beginning that started about five scenes into the main plot, and it was a much better start to the story.

What are some of your favorite ways to jump-start a story or get yourself into the writing process?