The Artist and the Professional – Yes, You can Be Both

For this week’s post, I’m sending you over to Helps2Media. For those who don’t know, Helps2 is a digital marketing and social media company, and it’s where I work for my day job. Last week I penned the blog post – it’s about how artists/writers/creatives of all types can be artistic yet still be professional online and (thus increase their reach and sell their stuff.) Check it out!

The Best Social Media Sites for Writers

 

“Writers need to be on social media!” everyone says. I agree. You don’t have to be a social media expert, or spend 24/7 connected to your Facebook and Twitter apps, but you should have an online presence. A website is a good start, but if you want

to develop a fan base, the best way to do that is to be accessible. And social media provides the perfect venue for you to connect directly with your fans.

Here are some of my favorite social media sites that I believe are the best-suited to authors:

Facebook

Yep, Facebook is the big dog of social media. And despite its constantly-changing algorithms, and young millennials flocking away from it because their parents just signed up, Continue reading

Pinterest – the Other Book Site You Should be Using

If you’re a fan of books – whether you’re a writer or just an avid reader – then you probably already have your favorite go-to sites to find new books, participate in discussion or critique forums, or just find writerly advice. Hopefully you leave book reviews on Amazon and GoodReads, and follow hashtags on Twitter like #amreading and #amwriting. But are you using Pinterest?

For those who don’t know, Pinterest is a digital pinboard site where you can collect and share images. People use it for everything from collecting recipes to home decorating ideas to sharing useless snarky memes. None of these are bad, and for sure it all makes Pinterest an entertaining site. But Pinterest can also be used for so much more.

Writers, editors, book reviewers, publishers, and fans can all benefit by using Pinterest in a focused, intentional way. Here are some examples:

A Pinterest Board for your Favorite Books

Why not collect all of your favorite books on Pinterest, just like you collect them on virtual shelves on GoodReads? If you pin a book cover image directly from a legitimate site like Amazon or the author’s own website, then that pin can help you and other people find a copy of that book for reading. You could even go all out and create multiple boards organized by genre or author.

A Pinterest Board for your Current Writing Project or Future Story Ideas

If you’re a writer, then you probably already like perusing the internet for pictures to inspire you. Pinterest is a gold mine for finding inspiration for any sort of project.

pinterest

A Pinterest Board of Writing Tips and Instructional Blogs

There are blogs, articles, and quotes galore about the art of writing. You probably already have some of your favorites that you read regularly. Any post or site with an image is pin-able (unless the site owner specifically requests that their content NOT be shared on Pinterest). Pinterest boards are a great way to collect and organize all of your favorite posts.

Of course there are other ways to use Pinterest to organize your ideas or promote your work. I covered just a few basic ideas here. So now, please share – how do you use Pinterest?

On Writers Conferences and Book Fairs

Recently I went to North Carolina for a book fair. I had a wonderful time, met some great people, and came back with books, business cards, and a wealth of information.

I decided not to make this post a conference review, but rather just share some things that I’ve learned about writers’ conferences, workshops, and book fairs.

Note: I’ve never participated in a conference or event from the vendor’s side (yet) – so far I’ve only been an attendee. But since a bookish event should be, ideally, designed for the attendees, I can comment on the things that are appealing and done well, and the things that could use some work.

Bring business cards. Whether you’re an author selling books, an agent, a publisher, or just an amateur writer checking it all out for the first time, business cards are a must. You’re going to meet some people you want to stay in touch with, or an author or agent you want to follow up with later. And scribbling names and emails on random pieces of paper is just awkward. If for some reason you don’t bring business cards, at least have bookmarks to advertise your book, or flyers for your company, or something. At one event I stopped at an author’s table and she told me she hadn’t bothered to bring business cards. She had no bookmarks or anything else, either. I didn’t buy a book right then, and do you think I remembered her name long enough to go home and look her up on Amazon or GoodReads? Nope.

Don’t be embarrassed to set up a table even if you have only one book. There are plenty of prolific authors who have to bring just a selection of their stuff to an event, because they have too many titles to fit on a table. But don’t be intimidated by them if you have only one book out so far. I’ve bought just as many books from authors with full series laid out on the table as I have bought from writers selling just one title. Be friendly, have a professional-looking book (and bookmarks or business cards), and have fun.

Be on social media. And have a decent-looking website. Really, this point should be a post all to itself, but I’ll save that for later. The point is that if you’re a writer, an agent, a publisher, an editor, or an illustrator, you need to be represented online. I understand that not everyone is a social media nerd like me, or has the know-how to create a fancy website. But basic blog templates are free, as are Facebook and Twitter. At one book event, I spent some time speaking with a representative from a small publisher. He had a good sampling of books on the table, and he had business cards. However, when I went to the website I found it visually very hard to read because of the design; also, there were several broken links, and no social media links at all. I’m sure it’s a great publisher, but I will not be submitting my manuscript to a company that is still using a website design from 1998 and isn’t on Facebook. It’s not that I’m a social media snob – it’s just that I expect professionals in the writing industry to at least try to keep up with the current trends of said industry.

Another note: With all of these points, good and bad, I am not referring specifically to the event I just attended in NC. These are observations gained from my (admittedly limited) experience of attending bookish and writerly events in general. I also didn’t name any names because a) I want to be polite and protect people’s identity, and b) I’m not that great with names so I’d probably get it wrong if I linked a name to a specific point.

Anyway. Have you attended a writers’ conference or book event of any sort? Do you have any comments or observations to add to this list? Please share!