Authors and Social Media: the Great Automation Question

When it comes to authors and their social media, you may have heard two different schools of thought. One side of the argument promotes social media automation tools to save you the time and mental energy of having to post every day. The other side says that automation removes the “social” aspect of social media and turns your online presence into nothing more than an impersonal robot.

Both points have merit. So let’s look at the pros and cons.

Social Media Automation Saves Time

The main benefit of scheduling out social media posts in advance is to save time. With a tool like Buffer, Hootsuite, or Facebook scheduler, you can sit down for an hour once a week and prepare all of your posts. Now you can have an active social media presence without having to be online all the time, every single day. Continue reading

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