How to be Annoying on Social Media in Five Easy Steps

In the ever-changing sea of social media, techniques can change on a weekly basis, it seems. That sure-fire tactic that worked last month is now totally useless. But some things don’t change. I originally wrote this post almost three years ago, and even as I’ve learned more about using social media as an author (and worked professionally in social media), these points are still valid.

So in no particular order, here are five sure-fire ways to annoy your followers and alienate your readership. If you’re tired of the decent or even excellent success you’ve been having with your social media, then try these tips to make everything worse.

Write in ALL CAPS

All capital text is the type-written form of shouting, and shouting for no good reason drives people away by the hundreds. Why save all caps for only URGENT STUFF when you can confuse and irritate your fans by making EVERYTHING SEEM URGENT? Continue reading

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Authors and Social Media: the Great Automation Question

When it comes to authors and their social media, you may have heard two different schools of thought. One side of the argument promotes social media automation tools to save you the time and mental energy of having to post every day. The other side says that automation removes the “social” aspect of social media and turns your online presence into nothing more than an impersonal robot.

Both points have merit. So let’s look at the pros and cons.

Social Media Automation Saves Time

The main benefit of scheduling out social media posts in advance is to save time. With a tool like Buffer, Hootsuite, or Facebook scheduler, you can sit down for an hour once a week and prepare all of your posts. Now you can have an active social media presence without having to be online all the time, every single day. Continue reading

3 Twitter Tips for Authors

Twitter is a great platform for writers. I’ve been on Twitter for almost five years now, and I love using it for sharing, conversing, and learning. In case you didn’t know, I’m a bit of a social media lover in general – and I work in social media as part of my day job. Social media may be still a relatively new industry, but it’s a powerful one; and it’s not going anywhere. Twitter is one of the powerhouse players in this realm of social media. 

At the end of this month, I’m going to be teaching a seminar on how writers can use Twitter. If you’re near the central Virginia area the last weekend in January, you should totally check out the Agile Writer Conference. There will be plenty to learn besides just social media – everything from drafting characters to self-publishing on Amazon and even tips for NaNoWriMo.

Anyway, I’m going to share with you a little taste of what I’ll be talking about at my seminar. Even if you can’t make it to the Agile Writers Conference, I hope these tips can help you to feel more confident on Twitter. So let’s dive in:

Use a Picture of You as your Avatar

If you’re running a company or a business, it makes sense to use the logo as the avatar (also known as profile picture). But if you’re a writer trying to build your brand and reach new readers, then it’s best to use a picture of yourself. Please don’t use the cover of your book as your avatar. People want to connect with people, not objects. People want to follow you as a writer, not just your latest book. Continue reading