How to Be Effective on Social Media: The Holiday Edition

For those of you who don’t know, for my day job I work in social media, both for a company, and independently as a social media coach for writers. So for this week’s post, I’d like to offer a few free tips on how you can use social media effectively to reach readers, gain followers, and boost your writerly brand.

First, a few quick do’s:

DO:

  • Share and promote your books, especially if you’re having a sale during the holidays. Books – both digital and print – make great gifts, so let people know what you have.
  • Keep tweeting, sharing on Facebook, writing blogs, etc. Whatever sort of social media strategy you’ve been working during the past few months, keep it up. I know the holidays can make your schedule crazy, but don’t disappear off social media for the month of December. If you’re at all serious about building and maintaining a brand, consistency is vital.
  • Share about what’s going in your life. Got invited to a swank Christmas party? Cat knocked over the tree? Just took the kids to see Santa? People want to know the real you behind your books! Be personable!

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