Mastering Social Media: Have Fun!

While I don’t claim to be a social media expert or “guru,” I’ve been around the social media scene for a few years (since the days of MySpace, actually.) I work for a social media company, and I coach writers about how to manage their social media and build a brand for themselves online. I keep on top of the social media industry, and I’m constantly reading blogs and articles by people far more expert than me.

But there’s one thing I’ve noticed that man of the real social media experts and gurus neglect in their blogs, articles, and branding courses: social media should be fun.

You can have all the best branding techniques in the world, all the most streamlined scheduling tools, all the sharpest graphics – and all of those are great. But for the novice first getting their feet wet with trying to grow a following on Twitter or Facebook, this can be overwhelming.

If you’re just getting started with social media – or even if you’ve mastered the basics and you’re trying to grow to the next level – then my advice is first and foremost to have funContinue reading

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How to Be Effective on Social Media: The Holiday Edition

For those of you who don’t know, for my day job I work in social media, both for a company, and independently as a social media coach for writers. So for this week’s post, I’d like to offer a few free tips on how you can use social media effectively to reach readers, gain followers, and boost your writerly brand.

First, a few quick do’s:

DO:

  • Share and promote your books, especially if you’re having a sale during the holidays. Books – both digital and print – make great gifts, so let people know what you have.
  • Keep tweeting, sharing on Facebook, writing blogs, etc. Whatever sort of social media strategy you’ve been working during the past few months, keep it up. I know the holidays can make your schedule crazy, but don’t disappear off social media for the month of December. If you’re at all serious about building and maintaining a brand, consistency is vital.
  • Share about what’s going in your life. Got invited to a swank Christmas party? Cat knocked over the tree? Just took the kids to see Santa? People want to know the real you behind your books! Be personable!

Continue reading