In the ever-changing sea of social media, techniques can change on a weekly basis, it seems. That sure-fire tactic that worked last month is now totally useless. But some things don’t change. I originally wrote this post almost three years ago, and even as I’ve learned more about using social media as an author (and worked professionally in social media), these points are still valid.
So in no particular order, here are five sure-fire ways to annoy your followers and alienate your readership. If you’re tired of the decent or even excellent success you’ve been having with your social media, then try these tips to make everything worse.
Write in ALL CAPS
All capital text is the type-written form of shouting, and shouting for no good reason drives people away by the hundreds. Why save all caps for only URGENT STUFF when you can confuse and irritate your fans by making EVERYTHING SEEM URGENT?
Post at least once a minute
Posting every fifteen seconds is even more obnoxious, so try that. If your tweets are constantly in your followers’ newsfeed, or your emails filling up their inboxes, they’ll never forget your name – even if they now hate you.
Send direct messages only
Direct or private messages on social media, especially to people you don’t personally know, is what all the best spammers do. No communication gets ignored faster than a DM (direct message) from a stranger on Twitter.
Never respond to comments or tweets
This lets all your fans know that you’re much too busy doing important stuff or other sorts of marketing to bother chatting with them in an informal and personal manner.
Never share other people’s content
You’re on social media to promote your product or service, right? Sharing posts from other profiles or websites lets your followers know that you value others’ content and enjoy learning from everybody. Make sure you let everyone know what a self-centered egotist you are by making all your social media posts all about you.
So there you have it – five simple ways to become that person that nobody likes on Facebook or Twitter.
Just remember that if you actually want to gain fans and make positive connections, do the opposite of these and you’ll be soaring high with your social media!